The success story of boAt Company. Number one brand in-ear category in India.

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Success story of boat company

The story of an Indian consumer electronics startup that is creating a revolution in the area of audio devices. Yes, We are talking about the success story of boat Lifestyle– A brand that is bringing affordable, fashionable, and durable audio products and accessories for us.

The Boat Company was started in 2015 as a consumer electronics startup in Delhi. It was founded by Aman Gupta and Sameer Mehta. They converted themselves as a lifestyle brand that deals in fashionable consumer electronics. Entering into the 5th year of their journey boat stands tall with a team of 100 members, offices in Delhi and Mumbai, celebrity brand ambassadors, and a family of over 2 million happy customers. And recorded sales of between 14,000-15,000 units a day. Boat Lifestyles have headphones, earphones, speakers, travel chargers, and premium cables in its portfolio.

In this hard time of pandemic where employees have been getting off their hands from jobs. Boat started hiring more employees and offered a pay hike to all its employees. It has around 100 members in its team across Delhi, Mumbai, and Bengaluru. In Covid time the boat company registered a 20% surge in demand for its products. Boat Company registered gross revenue of over Rs 500 crore in FY2019-20 and aims to 1000 crore by FY24 on the back of strong demand for products like audio devices and accessories in the country.

About the Founders of Boat Company

  1. Aman Gupta(co-founder of boAt Lifestyle)
Source: Linked in Profile

He did a Masters in Business Administration(MBA) from Kellogg School of Management in 2011 with general management and marketing. His graduate business education also took place at the Indian School of Business. Aman Gupta is also a CA (chartered accountant), He completed his CA from the Institute of Chartered Accountants of India from 1999-2002 in accounting and finance. For his undergraduate degree, He attended Delhi University from 1998-2001 where he studied to receive a Bachelor of Commerce degree.

His entrepreneurial journey was started as a Co-founder and CEO of Advanced Telemedia Pvt Ltd, which helped launch global brands such as Beats Audio, Sennheiser, and Telex, among others, in the Indian market. Now he is also Cofounder and chief marketing officer at Imagine Marketing Services Pvt. Ltd and Boat.

2. Sameer Mehta(Co founder of boAt Lifestyle)

Source: Golden.com

He is also a director at Kores India, a family business he takeover. Kores India Limited is the Indian branch of global business products and services conglomerate Kores and has been in operation in India since 1936. He was appointed to his directorship at Kores India Limited in February 2010.

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